It's been awhile since I posted anything, so I thought I'd share some of the projects that I've been working on. (Click on an image to see it larger.)
FBCENC Harvest Circle Logo & Renewals
HealthWell Year End Appeal. Rainforest Alliance Year End Appeal
Friday, July 30, 2010
AARP Foundation Spare Change Appeal
Aside from the excellent copy written by Pru Bovee, this package is a pretty basic drop cut package, until you realize that it's only a two color image on the envelope and form.
It looks like a four color process image, but I was able to make the coins look realistic with only black and AARP red, saving them a lot of money.
Steve Fleshman is the Founder of DR2.
With over 35 years of direct response marketing under his belt, Steve is Founder/Creative Partner of DR2, a direct marketing graphic design consultancy. As former Creative Director for Capital One, Coast to Coast Resorts, EDS, Marsh & McLennan and SQN Communications Design. Steve is known for designing print and digital communications that beat controls and get donations.
Steve is also a fine art printmaker, specializing in relief and screen printing.